Toyota Returns as Official Monster Energy Cup Holeshot Partner

| 12 October 2017 3:23 pm

Monster Energy Cup
Sam Boyd Stadium

Courtesy of Feld Entertainment Inc.
LAS VEGAS, NV, OCT. 12, 2017

Feld Entertainment announced today that Toyota will return as the official Holeshot sponsor of the 2017 Monster Energy Cup, the sport’s largest all-star Supercross race, being held on October 14 at Sam Boyd Stadium in Las Vegas.

The elevated start will allow racers to hit maximum speed as they head toward the Toyota Holeshot.

The elevated start will allow racers to hit maximum speed as they head toward the Toyota Holeshot.

The Holeshot refers to the first turn of a Supercross race and has become synonymous with the Toyota brand, which will award a $10,000 bonus to any Cup-class professional racer who wins the Holeshot in all three 10-lap main events.

This year’s Monster Energy Cup marks Toyota’s seventh straight year of sponsoring the prestigious event, which is expected to attract more than 40,000 fans. Unique to this year’s custom-designed track will be a split starting gate with 44 feet of separation between the two ends, which will leave 11 racers on each side. Additionally, the starting gate will be elevated 12 feet in the air, allowing for maximum speed heading into the first turn, or the now aptly named “Toyota Holeshot.”

“Toyota is proud of the long-standing partnership with Monster Energy Cup and its riders, fans, and the racing community,” says Steve Appelbaum, national engagement marketing manager for Toyota Motor North America. “Toyota is excited to continue as the official Holeshot sponsor by creating a different yet thrilling opportunity for riders and fans.”

Over the years, Toyota has awarded both new trucks and cash prizes to the Holeshot winner. Supporting both professional and amateur racing, Toyota awarded Cameron McAdoo with the keys to a brand-new Toyota Tundra at last year’s event after he won both Amateur All-Star-class holeshots. In the Cup class, it was Rockstar Energy Husqvarna Factory Racing’s Jason Anderson who took home a brand-new Tundra by winning the holeshot in all three main events of the 2015 event.

Toyota has supported the sport of Monster Energy AMA Supercross, an FIM World Championship, for more than 35 years and has been a current sponsor of the series since 2006.

For more information on the Monster Energy Cup, or to purchase tickets, visit, the official website of Monster Energy Supercross. You can also follow us via our social channels…

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About the Monster Energy Cup
The Monster Energy Cup is an annual showcase of the world’s top Supercross riders in a one-night-only battle for the coveted Monster Energy Cup trophy and a shot at winning $1 million, the largest prize in motorcycle racing. Unlike any other race, the Monster Energy Cup challenges riders in their fight for victory with three 10-lap main events on a custom-designed track, inspired by five-time Monster Energy Supercross Champion Ricky Carmichael. The Monster Energy Cup posts a $250,000 purse, with the winner guaranteed to walk away with a $100,000 check, and any rider who wins all three main events will take home $1 million. This feat has occurred just once in the history of the Monster Energy Cup, when Ryan Villopoto made history with a dominant performance in 2011.

About Feld Entertainment Inc.
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that uplift the human spirit and bring people together. Properties include Monster Jam, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit for more information.

About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in the United States and North America for 60 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain, as its teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where the company operates 14 manufacturing plants (10 in the United States) and directly employs more than 46,000 people (more than 36,000 in the United States). Toyota’s 1,800 North American dealerships (nearly 1,500 of them in the United States) sold almost 2.7 million cars and trucks (2.45 million in the United States) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic and governmental organizations to address society’s most pressing mobility challenges. We share company resources and extensive know-how to support nonprofits to help expand their ability to assist more people move more places. For more information about Toyota, visit

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Category: Announcements, National, Supercross

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