MIC Membership Re-Elects Michael Peyton to 2018 MIC Board of Directors

| 7 November 2017 1:15 pm

MIC Motorcycle Industry Council

Courtesy of MIC Media Relations
IRVINE, CA, NOV. 7, 2017

The members of the Motorcycle Industry Council have re-elected Michael Peyton, vice president of BMW Motorrad North America, to the 2018 MIC Board of Directors on the first ballot by majority vote. Peyton will represent the motorcycle manufacturer and distributor members for his second two-year term on the MIC Board.

Michael Peyton.

Michael Peyton.

“I am both honored and humbled regarding my re-election to the MIC Board,” said Peyton. “I appreciate the confidence and trust placed in me as I engage in my second term. We are certainly in interesting and challenging times, and, now more than ever, the MIC is focused on the most critical topics that affect our industry. I’m honored to represent my peers, and all those throughout the industry, as we work to grow the sport and the overall business.”

The first ballot was unsuccessful in electing two aftermarket/allied trades directors by the required majority vote. Therefore, a second ballot will be held this month with the following slate of highly qualified candidates. If the two aftermarket/ allied trades directors are not elected on the second ballot by majority vote, there will be a third and final ballot to elect the directors by plurality vote. Members with “voting status” who paid their 2017 dues in full by September 2, 2017, are eligible to nominate Board candidates and vote in the election.

MIC Board Election Aftermarket/Allied Trades Candidates
Eric Anderson, VROOM Network
Sean Finley, Digital Throttle
Robin Hartfiel, Motorcycle & Powersports News
Jeff Littlejohn, DX1
Mark Tuttle, Rider Magazine/EPG Media & Specialty Information
Jim Woodruff, National Powersport Auctions

The MIC Board consists of 12 directors, seven representing motorcycle manufacturers, importers or distributors, and five representing the aftermarket and allied trades members. Six directors are appointed by the motorcycle manufacturer/distributor members who pay maximum dues (Honda, Kawasaki, KTM, Polaris, Suzuki and Yamaha). The remaining six directors are elected by the membership, with three directors elected each year for a two-year term.

MIC Motorcycle Industry Council Logo 2016 590 0002 Blue and BlackAbout the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ ATV/ ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, California, with a government-relations office in metropolitan Washington DC. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at


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